challenges and opportunities for Taxi Magic

Taxi Magic had a great first start with their taxi booking app system. However, their first-mover advantage status is perishable, because their initial idea is very unique but to easy to mimic. Evidently, there is other company trying to take the profit of this young market (UperCab). For that reason, Taxi Magic’s challenge is try to stay ahead of the line, they needs constantly finding new method to shire themselves in this market.

Since they were the first company penetrated in the market, they have the opportunity to hand-pick their business partner from a long list of great company. For instant, by signing partnership with company likes Heineken, Taxi Magic has gotten their hand on an untold amount of financial backup as well as advertising campaign. For a young company as Taxi Magic, building partnership will certainly help them get through this soon- to-be touch and competitive market.